Brand Guidelines
About Krista
Krista is a transformational enterprise-wide AI-led agentic platform designed to easily deploy any AI into your business processes. Krista enables you to automate processes using everyday language across your people, existing systems, and AI to accelerate business outcomes and ROI. Krista is an innovative platform enabling you to easily integrate any AI into your systems and processes to help your people get more done.
Krista Color Palettes
The Krista primary palette is comprised of blue, white, brown.
The Krista secondary palette consists of Tan, Salmon, Mandarin, Olive, Neon Blue, and Light Purple.
Krista Fonts
The Krista typography system consists of fonts from the Nunito family. The main headline font, Nunito Bold, is legible on various backgrounds ranging from solid colors. Legible down to small sizes, Roboto Regular should be used as our main body copy font.
Krista Logos
The primary Krista logo consists of a custom “Krista” typeface paired with a mark designed to mimic Krista’s AI user experience. The primary logo should be used most often in the Krista system.
The primary logo should be used only on a white or black background. If set on a colored or gradient background, a one-color black or white version should be used.
While the full-color versions of the Krista logo are preferred, the one-color variations can be used
when the Krista logo is set on a color or gradient background. They are also to be used when printing limitations demand single-color.
The white version of the one-color logo variations should be used most often. The white version should be used on any background color or gradient beyond white or gray.
Krista Executive Bios
Michael Haske
Chief Executive Officer
Michael Haske is the CEO of Krista, a Dallas-based AI orchestration software company. Before joining Krista, he was the CEO of Aircall, a global leader in Call Center as a Service (CCaaS), serving 16,000 companies in 80 countries.
Prior to Aircall, Michael served as the President and COO of Paylocity, a leading provider of cloud-based Payroll and HCM solutions. During his 15-year tenure, he drove Paylocity’s revenue growth from $15 million to $1 billion through a blend of organic growth and strategic acquisitions. Under his leadership, Paylocity went public on NASDAQ (PCTY) and saw significant sales contributions from a newly established partner channel.
Michael is a career marketing, business development, and sales training expert. He also serves as an active board member of Acuity Eye Group and a consultant for INDX, an entity developing cloud-based EHR and AI applications for the vision industry.
John Michelsen
Chief Product Officer
John has invested himself in pushing the leading edge of technology transformation to deliver business outcomes and is a highly respected technologist who moves others to action.
John is a proven technology leader with 28 patents awarded or in process in database, distributed computing, virtual/cloud management, multi-channel web application portals, Service Virtualization (LISA), and the industry's most advanced mobile security.
Today, John and his team at Krista Software have conceived a whole new way to automate business processes and deliver enterprise applications. The mission John has put in front of his company and all of us in the technology realm: Let's stop making people understand technology and make technology that understands people.
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